Introduction

Though digital infrastructure in Albania lags behind that of the European average, it’s safe to say that Albania makes a prime market for businesses interested in SMS marketing. With several positive indicators, the country boasts some of the greatest growth potentials in Eastern Europe.

This means that it’s important for business owners to understand the current SMS landscape in Albania and how it could affect their businesses. In this guide, we’ll go over some key statistics, as well as analyze some important data, to see why investing in SMS marketing should be a go-to strategy for any business looking to operate in Albania.

With this in mind, let’s jump right in!

Albania Overview

When it comes to development, Albania still has a ways to go. With a population of just 2.7 million people, the nation still lacks the online infrastructure enjoyed in most nations throughout Europe. Despite this, there are some key reasons why investing in SMS marketing in Albania is a good idea for business owners.

In this section, let’s take a look at a few of these reasons to see what impact it can have on your business.

1. Growing Internet Usage: Internet penetration in Albania is surprisingly low. While Europe currently enjoys an average Internet usage rate of around 77.6%, only around 62.8% of Albanians have access to the Internet. This means that nearly half the population is left without any connectivity. For the business owner, this should signal good things to come, especially as this percentage looks to increase exponentially in the years to come. By acting now, business owners could take advantage of a growing e-commerce market that sees more Albanians willing to participate in SMS marketing campaigns to gain greater access to better deals and more convenient shopping experience.
2. High Smartphone Penetration: Though Internet penetration is still lacking in this small Eastern European state, Albania enjoys a high rate of smartphone usage. In fact, the current rate of smartphone penetration in terms of overall devices is at 120.6%, with over three million smartphone subscriptions in the company. This means that businesses will be able to take advantage of this wide base to reach a greater number of clients and grow their profits. Even better, this number only looks to increase over the coming years as more and more individuals gain access to smartphones in Albania. It’s safe to assume, then, that businesses that act quickly will have a better chance of maximizing their SMS campaigns and growing their businesses with the Albanian market.

The Bottom Line

At first glance, Albania might not be anyone’s first choice for SMS marketing. Despite this, there are a number of positives that should encourage any business owner who is looking to engage in bulk SMS marketing in the Eastern European nation. As the country’s digital infrastructure continues to grow, the importance of SMS marketing in Albanian retail will only increase.

This means that the time is now for businesses to take advantage of a wide open SMS market in Albania!