What are the Advantages of Using Bulk SMS?
a) More accessible
Bulk SMS offers a whole host of benefits that make it a better option than traditional marketing methods. For instance, bulk SMS is easy to set up. Since text messages are short by default, you don't need to create an entire marketing campaign before you can get started.
Instead, you can select a webpage you'd like customers to visit, write a short message and then send an SMS with the message and a link to the webpage.
This way you don't even have to create anything new. Additionally, you can link to existing content. In fact, it's not even necessary to link to a webpage.
You can also send out promo codes for your customers to use next time they shop with your business. Nothing could be easier and customers are more likely to read a brief text message than a long email.
Bulk SMS texts are also significantly more likely to get opened than email messages.
For example, an outstanding open rate for an email campaign may be 50% while the average rate is somewhere around 20%.
A bulk SMS campaign, on the other hand, often has an open rate in excess of 95% with about 80% of all messages being opened within the first 15 minutes. That means the average bulk SMS campaign has four times the open rate of an email campaign.
b) Ease of reach
Another advantage is that text messages reach their destination swiftly. There is no spam filter for SMS nor are text messages affected by ad blockers the way website advertisements are filtered. So long as you have the correct phone number the message is going to reach its intended destination.
With bulk SMS you can also reach out to a wider audience as a text message doesn't require a customer to have an active internet connection. While it's strange to think that there are still people in this world that are not actively connected to the internet, the truth is nearly a third of all households in the United States don't even have access to a broadband connection.
Most people, however, do have a cellphone. Perhaps the best part of sms campaign is even the most outdated mobile phone model can receive a text message. This makes bulk SMS especially useful for companies which cater to rural customers or an older demographic that may not use email at all.
Finally, bulk SMS is extremely affordable. Compared to other marketing services bulk SMS is quite cheaper as you don't have to pay a marketing agency or purchase specialized software or services. You can plan an entire SMS campaign in an afternoon and write all of the content by yourself, as each message is only about a sentence or two, and get started.
This makes bulk SMS ideal for smaller businesses which may not have a large marketing budget. With bulk SMS you only pay for what you use which otherwise implies you get the maximum value for your investment. Plus, it allows you the discretion to discontinue the service any time without a penalty.
How sms.to Makes a Difference?
With sms.to it's possible to send texts within the United States for as little as $0.01 per text. That's not the only country either. sms.to works in more than 100 countries with the price of sending an SMS ranging anywhere from $0.01 to $0.06 per message.
A full list of countries where sms.to operates, along with pricing for each country, is available on the website.
sms.to has a very high delivery rate and when you send a message with us you can rest assured it's going to reach its intended destination.
Further, you only have to pay for what you use.
For instance, you can send more messages when the marketing budget is high or scale back operations when there is less money to spend.
It's also possible to send WhatsApp and Viber messages. This may be a good option for reaching out to customers in regions where WA adoption is high, like Europe or India.
Finally, all inbound texts are free so if you'd like to start a poll or other marketing campaign that asks your customers to reply it won't cost you anything.
Bulk SMS marketing with sms.to is truly a great deal and it's a perfect solution for any business, no matter what industry you're in.
Get started today, or get in touch with us for a free campaign review of your business at 800-800-8000.
It costs nothing to ask questions. What are you waiting for? Pick up your phone and punch in the number and let's find out how we can make a difference in your business.