With Easter just around the bend, it’s time to get creative with your SMS marketing. The holidays provide incredible marketing opportunities for businesses—so make sure that you don’t miss out.
Because Easter is one of the first major holidays of the year, you’ll want to make sure that you have a targeted SMS strategy in place.
Don’t know where to start? Check out these six creative SMS marketing ideas for Easter below!
- Have a Contest
Perhaps one of the most fun and engaging forms of Easter SMS marketing is holding a contest. In keeping with the spirit of the holiday, you can have your own “text-to-win” contest.
Everyone loves a good egg hunt on Easter. By holding your own contest, you can get into the competitive spirit of the day and effectively market your brand.
You may even consider setting up and advertising your contest weeks in advance. You may have, for instance, different clues related to your brand, with the first person texting the final answer the winner.
How you decide to run your contest, however, will ultimately be up to you.
- Hold a Promotion
You may instead choose to hold a promotion that allows consumers to take part only if they message a certain number.
For instance, your promotion may read “Text EASTER to 8888 for holiday discounts and savings!” Those taking part in the promotion and responding will then be given discounts on certain goods.
This type of promotion is one of the easiest and most-effective ways to get your contacts involved with your business.
Additionally, you can advertise such a promotion in other forms of media—on the radio, in a newspaper, or even on TV. In this way, your SMS marketing can supplement your overall marketing goals.
- Advertise Your Seasonal Products
If you’ve got any Easter products, make sure that you’re using your SMS marketing to tell your contacts about them.
This works especially well if you’re using SMS personalization.
For instance, your texts may read something to the effect of:
“John, you could be missing out …
On all the great supplies you need to make your Easter cookout a blast. With up to 15% off select goods, we’ve got what you and your family need to make your big day a success!”
Even better, you could play on the fact that customers won’t have to hunt for their Easter goods by finding them all at your shop. This creative SMS marketing strategy is sure to win over more than a few of your contacts.
- Let Contacts Know of Limited-Availability Opportunities
Additionally, if you have any limited-availability opportunities—such as an Easter flight to the Bahamas—let your contacts know. People enjoy taking advantage of exclusive opportunities—especially during the holidays.
- Tell Contacts of Any Events You Sponsor
Even if you don’t have time to host an event, you may be sponsoring one. If so, take the time to allow your contacts to know. Depending on what it is—a community Easter egg hunt, for example—you may even wish to invite people out.
- Have a Giveaway
Finally, consider holding a giveaway. Allow customers to compete by answering surveys, polls, or through text-to-win strategies. Whatever you decide, your contacts are sure to love the opportunity to win.
By following these SMS strategies, you can boost your Easter marketing campaign.