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6 Clever SMS Marketing Ideas for E-Shops

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Are you the proud owner of an e-shop?

Then it’s likely that you want to increase traffic and business to your e-commerce website. Luckily, SMS alerts provide you with the ultimate marketing tool to grow your consumer base and increase your profits.

In this post, we’ll look at six of the best ways to market your e-shop! Let’s begin!

  • Provide Order Updates

When customers order online, they want to know that they are ordering from a reliable source. For this reason, you want to provide your customers with valuable order updates that let them know the status of their order.

Did their order just ship? Let them know that! Is it expected to arrive in three days? Let them know that, too! With order updates, you can keep your customers in the loop and feeling satisfied.

  • Let Customers Know about New Products

Customers love buying new stuff. This means that you should take advantage of SMS alerts to advertise your new products. If you’ve got a new product sitting in your inventory, take advantage of SMS marketing to get it out there to consumers.

With a simple text message, you can let consumers know about your product and pique their interest in buying it. What’s more, with a link to a specific landing page, you can increase traffic to your website—and the chances that you make a sale.

  • Do a Follow-up

It’s a fact: consumers prefer businesses that care about them. For this reason, make sure you do a follow-up with your customers through SMS. With a follow-up, you can show your customers that you care about their shopping experience and encourage them to come back.

Importantly, follow-ups provide you with a way to connect with customers who potentially had a negative experience. By showing these consumers that you care, you can positively alter their revisit intentions.

  • Offer Exclusive, Time-Sensitive Promos

Want to increase sales? Then use SMS marketing to offer exclusive, time-sensitive promos that your customers simply can’t turn down! These SMS promos give you a double advantage when it comes to winning over customers.

For starters, their exclusivity makes customers hesitate to turn them down. In addition, their urgency makes customers feel as if they should capitalize on them immediately. With SMS promos, you can catch your customers’ attention and increase the probability that they buy from you.

  • Provide Customers with Birthday Wishes

SMS allows you a great way to interact with your customers on their special day. Show them how much you care by sending them automated birthday texts. This will increase your brand loyalty and bring your shop to the front of their minds.

This strategy is more effective than traditional email marketing. Let’s face it: the last thing you want to do on your birthday is to check your email. By sending alerts directly to consumers’ phones, you are making sure your voice is heard—and that your sales go up.

  • Collect Data via Surveys

Want to know how your customers feel about your business? Use SMS to link to surveys that allow customers to give valuable feedback. With this information, you can make your business more consumer-friendly and attractive to potential buyers.