SMS marketing has exploded in recent years and is helping businesses radically transform their advertising strategies. If you are the owner of a small retail business, you can use SMS marketing to modernize your business’s advertising campaign and give yourself that desired competitive edge.
In this post, we’ll take a look at some of the most valuable SMS marketing tips for your small retail business.
Coordinate Your Marketing Efforts
While SMS is a highly effective form of marketing, you shouldn’t forget about your other marketing campaigns. In fact, you should do your best to make sure that all your advertising strategies are in line.
What does this mean? It’s simple. Say you have an online website with special promotions, offers, and deals. You can include valuable links to your website in your text messages.
This means that SMS marketing essentially allows you to kill two birds with one stone. Take advantage of these multi-layered marketing techniques to grow your business in the future!
Make it Fun
Who says that text messages have to be dry? Spice up your messages with fun language, great style, and incredible deals. Let’s face it: your consumers likely read several promos every day. Whether they’re checking their emails, their phones, or simply scrolling through Facebook, they are exposed to some form of advertising.
That’s why you should do your best to differentiate your business. By making your texts fun and engaging, you can keep your consumers’ interest and increase your conversions.
Don’t Sign Everyone Up
This one’s important, so it’s worth stressing: don’t sign everyone up for SMS alerts. Even if you have a customer’s mobile information, you should ask for their permission before signing them up for any marketing campaign.
Here’s why: no customer likes being spammed with text messages they didn’t ask to receive. For this reason, you should ask your customers if they are willing to receive SMS alerts. This basic form of etiquette can go a long way to growing your business and ensuring the effectiveness of your marketing strategy.
Send Out Automatic Purchase Information
Want to make your customers feel like a part of your business? Send out automatic purchase information that will make them feel like you care. Say that a customer buys a new outfit from your retail business. You can use that as an opportunity to send them a nice “thank you” text.
What’s more, if they are buying online, you can send valuable delivery information that consumers can use to estimate the delivery time of their order. For good measure, text when a product is shipped out and when it is expected to be delivered. By doing so, you can keep your customers up to date and ensure their loyalty to your brand.
For customers looking to grow their retail marketing campaigns through SMS, SMS.to serves as a valuable tool. If you are looking for a great SMS marketing platform to get your retail business to the next level, it’s time to see what SMS.to can do for you.