SMS.to Blog

The richest country in Africa, South Africa has more commercial opportunities than any other place on the continent. What’s more, it’s home to the area’s richest population and one of the strongest middle classes, making it a popular place for businesses. Even better, a strong digital presence in the region has allowed the digital revolution […]

Ghana is one of the most successful countries in Africa—for both the population and for business owners. But if you’re really looking to take your business in Africa to the next level, you’ll need to take advantage of one of the hottest forms of digital marketing around. That’s right—bulk SMS has become one of the […]

With an urban population that accounts for nearly 20% of the country’s total, Uganda enjoys one of the fastest-growing markets for bulk SMS in Africa. Because of this, those looking to do business in Uganda can get ahead of their competitors with an effective bulk SMS strategy. What’s more, because Uganda is continually developing, retailers […]

In recent years, Kenya has experienced massive urban growth. This has made it great for new retailers, as they cash in on a growing middle class. Despite extreme economic inequality, Kenya has been able to grow its consumer base. This means more business for those who know how to find it. Even better, Kenya has […]

New digital technology is changing the face of communication. Specifically, the methods businesses use to get in touch with their customers is different than it ever was before. With the rise of SMS, HTTP, and APIs, communication can now be handled in a quick and convenient method that’s unprecedented in the history of business-client communications. […]

2-WAY SMS is one of the most powerful features of a strong SMS campaign. With 2-WAY SMS, both businesses and politicians can start to take control and achieve better results. To understand how to fully implement 2-WAY SMS in your marketing campaign, you’ll need to have an understanding of SMS autoresponders. With this in mind, […]

2-WAY SMS has proven an effective option for businesses and politicians alike. By creating a 2-way channel that allows for real-time feedback, 2-way SMS helps provide critical information to both parties. This proves an invaluable asset for individuals or organizations looking to get feedback from their customers. In this way, 2-WAY SMS allows for these […]

Bulk SMS has become a popular marketing method. So popular, in fact, that it’s starting to change the way that businesses do business. This proves especially true in the retail and rewards sector, where bulk SMS is opening new avenues of communication. By understanding just how SMS is affecting these areas, you can start to […]

So you want to get started with SMS marketing—and we can’t say that we blame you. This proven-effective method of marketing has shown to have some of the highest ROI on the market. But if you’re just starting out, it can be difficult finding just where you should start. The truth is that a mismanaged […]

Much has been said about the power of email marketing for businesses. And while it’s still an effective means of marketing that businesses shouldn’t ignore, it no longer holds the crown for the best digital marketing method. Instead, that title now belongs to SMS marketing. This powerful marketing method has come to be used across […]