Today, South Korea is one of the most digitally-advanced and technologically-diverse nations in Asia and the world at large. With an extremely urban population and a high rate of smartphone use, the nation is among the world’s hottest locations for SMS marketing.
In short, businesses that look to engage in bulk SMS marketing can expect a receptive market in South Korea. What’s more, these businesses can enjoy increased profits and a larger outreach by following these proven-effective marketing methods.
This piece will examine some key SMS marketing data as it relates to South Korea and analyzes how business owners can use this data to boost their bottom dollar. Understanding the information in this guide can help business owners take the first step to revolutionize their operations.
With this in mind, let’s dive right in!
South Korea Overview
There are a number of positives to engaging in SMS marketing in South Korea. As one of the most developed nations in Asia, the country boasts several amazing statistics when it comes to SMS advertising. Let’s go over a few of them:
- Highest Smartphone Penetration in Asia: With over 71% of all South Koreans owning a smartphone (and approximately 88% of all Korean adults owning one), the country boasts the highest smartphone penetration rates in all of Asia. Even more impressive, the country sits at number four in the world in total penetration rates and number one in the adult penetration rate. This means that there’s literally nowhere better to start SMS marketing than South Korea. As one of the most connected nations on Earth, South Korea offers businesses an easier way to market and reach out to a wider audience. As smartphones often serve as the base of SMS marketing, South Korea’s impressive smartphone penetration rates should be a positive sign for business owners across a variety of sectors.
- Urban Population: Nearly 83% of all Korean citizens live in urban areas, making the nation one of the most cosmopolitan on Earth. This makes the country one of the best places to do business. With the right SMS marketing campaign, businesses can take their operations to the next level by incorporating a wider demographic into their marketing schemes, thus ensuring greater profits.
- E-commerce Development: As of 2019, around 59% of all South Korean citizens engage in some form of e-commerce activity. With the percentage only looking to increase over the coming years, the market is primed for integrated SMS marketing campaigns that allow businesses to more easily connect consumers to their websites.
The Bottom Line
Without a doubt, South Korea is one of the top markets for SMS marketing in all of Asia. With a strong digital infrastructure, the nation boasts a superior environment for businesses wishing to engage in SMS marketing. For this reason, those businesses that are looking to take their operations to the next level are encouraged to invest in SMS marketing campaigns in South Korea.
Looking to boost your bottom dollar? Consider starting your own South Korean SMS marketing campaign today!