Japan is one of the most developed countries in Asia—and the entire world. With an impressive digital landscape and a highly-urban population, the nation marks a prime spot for SMS marketing. Businesses looking to take advantage of this effective advertising strategy can enjoy great success in the island nation.
For this reason, it’s important to understand the current state of SMS marketing in Japan. In this piece, we’ll dissect some key statistics regarding SMS marketing in Japan to gauge the effectiveness of this marketing technique for business owners looking to grow their businesses in Japan.
With this in mind, let’s jump right in!
Japan has built a reputation as one of the most technically developed nations on the planet. As such, it should come as no surprise that the Land of the Rising Sun is one of the world’s prime locations for SMS marketing. As such, let’s take a few specific statistics to support this claim:
- Smartphone Penetration: Unlike other nations, Japan was slow to embrace the smartphone wave. In fact, as of 2016, a full 56% of the Japanese population still embraced their “feature” flip phones. Despite this, recent reports show that a full 70% of Japanese youth have turned to smartphones, breaking with generations past. Not that it matters much, however; Japanese feature phones are highly compatible with SMS marketing, with full Internet functionality and other impressive features. This makes Japan one of the most connected nations in the world when it comes to cellular communication and (smart)phone penetration. For business owners, this means that there’s a prime market essentially waiting to be accessed.
- Urban Population: Japan boasts one of the largest urban populations on the planet, with around 91.5% of the population living in urban areas. This means that the Japanese are well-adapted to modern conveniences and enjoy a relatively high cosmopolitan lifestyle. This makes Japan one of the top locations for SMS campaigns. To cap things off, the nation also boasts a high level of Internet connectivity and e-commerce consumerism, making it easier than ever for SMS marketers to integrate aspects of their online identity with more traditional text message options. To be specific, over 90% of Japanese individuals maintain Internet access, making it one of the most digitally-advanced nations in the world. This means, in essence, that SMS marketing offers businesses a better way to connect with consumers in Japan.
The Bottom Line
Japan has long held a reputation as a technologically-advanced and robust nation. With an incredible digital, online, and cellular infrastructure, the island country is one of the top nations in Asia and the world when it comes to SMS marketing.
For this reason, business owners looking to take the next step would be wise to engage in targeted SMS marketing campaigns in Japan. By doing so, these businesses could expand their customer outreach, boost their profits, and better position themselves in the market. With that being said, it’s clear that bulk SMS marketing is the way to go, especially in the years to come.