Introduction

Greece is one of the most modern nations in Europe, with an urban population of nearly 80%. Extensively developed and rich in infrastructure, the nation makes a prime target for businesses that wish to engage in SMS marketing.

With the advent of smartphone technology, the growth in SMS marketing in Greece has been steady over the last decade. As more and more Greeks turn to their phones, this number is likely to increase in the coming years. For this reason, it’s crucial that we take a more detailed look at the state of bulk SMS marketing in Greece and examine how the practice could be shaping retail in the small Eastern European nation.

Greece Overview

One of the oldest nations in Europe, Greece is surprisingly modern. As of 2019, 78.2% of the population live in urban areas, making the country one of the most developed in terms of population and infrastructure. With this in mind, let’s take a look at how and why SMS marketing could be effective in Greece.

1. Smartphone Penetration: Nearly seven million of the (nearly) eleven million Greeks own a smartphone. This makes smartphone penetration in the country an impressive 63.4%. These numbers are even higher among younger Greeks and those who are interested in e-commerce shopping and non-traditional means of retail and marketing. Essentially, this means that SMS marketing is an effective means of advertising for Greek businesses or businesses that wish to break into the Greek market. With the number of smartphone users only increasing by the year, it’s likely that this statistic will carry even more weight at the end of this decade. For this reason, it’s crucial that business owners take advantage of the current opportunity to invest in a quality bulk SMS marketing campaign so that they can get a head start on their competitors and secure their future market space.
2. Affordability: Greece has a solid SMS infrastructure with over six different mobile networks. Because of this, the country boasts affordable SMS rates for companies that wish to take their operations to the next level. Simply put, it’s never been easier to engage in SMS marketing in Greece. This means that the time is now for businesses to take advantage of low prices and maximize their outreach!

The Bottom Line

One of the most developed nations in Eastern Europe, Greece has positioned itself as one of the prime locations for SMS marketing. With smartphone penetration rates high and a booming urban population, the nation only looks to embrace this form of marketing more in the future.

This means that businesses that wish to protect their assets and secure their market space must act now to invest in SMS marketing campaigns in Greece. It’s clear that the practice is already changing retail in the nation, and with more and more Greeks turning to smartphones every year, it’s only reasonable to assume that the SMS revolution has just begun.

With this in mind, it’s time to invest in your own bulk SMS marketing campaign in Greece!