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Bulk SMS in Eastern Europe and How It’s Shaping Retail: Bulgaria

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Introduction

Bulgaria is a small nation of just over seven million people located in Eastern Europe. Though the nation lacks the extensive infrastructure and development of some of its neighbors, it is quickly establishing itself as a prime location for SMS marketing in Europe.

Bulk SMS in Bulgaria

By understanding the current digital and smartphone statistics in Bulgaria, business owners can begin to gain a better view of what doing business in the nation could mean for them. For this reason, we’ll go over some of the key reasons why companies should look into bulk SMS marketing in the small European nation. As it turns out, there are several positives to engaging in this form of marketing there, all of which could turn huge profits for business owners.

With this in mind, let’s take a look at a few statistics.

Bulgaria Overview

At first, the thought of establishing an SMS marketing campaign in Bulgaria may seem counterproductive. After all, the nation is well-known for its lack of digital infrastructure and its lagging behind its other European neighbors in terms of urban development. Despite this, there are a number of clear reasons why engaging in bulk SMS marketing in Bulgaria is a smart idea for any business.

Specifically, they are:

  1. Growing E-commerce Market: Currently, around 2.6 million of Bulgaria’s seven million-strong population engage in some form of e-commerce. Experts believe that nearly one million more will engage in online shopping in the next three years. This means that Bulgaria looks to sizably increase the number of e-commerce shoppers within its boundaries. As you can imagine, this is good news for any online businesses that wish to advertise in Bulgaria. With a growing market, the country represents the prime opportunity for businesses that wish to maximize their profits through bulk SMS.
  2. Increasing Smartphone Penetration: As of the time of this writing, only around 48% of Bulgarians own a smartphone. That number may sound low—and it is—but over the next four years, experts are predicting that the percentage will increase to 60% as more and more Bulgarian s get their hands on a smart device. With smartphone ownership increasing at such an exponential rate, it only makes sense that businesses take advantage of this opportunity to secure their market space and outgain the competition. As an increasing number of Bulgarians turn to smartphones for their daily needs, SMS looks to play a more critical role in how Bulgarian and foreign retail corporations do business in the nation. For this reason, it’s crucial that businesses act fast to capitalize on these positive trends before they are beaten to the chase.
  3. Online Shoppers: Another positive trend is that an increasing number of Bulgarians look to do their shopping from their mobile phones. While 89% of current Bulgarian e-commerce shoppers do their shopping from a desktop (and only 5% from their mobile devices), more widespread proliferation of smartphones will likely change this. This means that bulk SMS marketing will be more important and effective than ever for businesses across the nation.

The Bottom Line

Bulk SMS marketing in Bulgaria looks to play a more critical role in national retail over the coming years. With a constantly growing digital landscape, the Eastern European nation is rapidly advancing onto the modern scene. This means that it’s crucial for businesses to take advantage of these trends to make the most out of a prime opportunity to reach more consumers and grow their profits.