What to Expect From a Verify API for OTPs and Account Protection
When you add phone verification or 2FA to your product, you are buying more than “send a code.” You are buying a user experience that shows up at the most fragile moment in your funnel. Signup, login, password reset, address changes, payout changes, driver handoffs, and account recovery all sit on the same thin line. […]
SMS Pricing and Character Limits Explained for Business Users
Ever looked at an SMS invoice and thought, “We only sent one text, so why did it cost more than one message?” SMS pricing is simple at the surface and surprisingly detailed underneath. Cost changes by country. A single message can become two or three billable parts. One emoji can switch your message into Unicode […]
How to Choose a Verify API for Phone Verification and 2FA
If you are evaluating a Verify API, you are usually trying to protect three things at the same time. Your conversion rate during signup and login Your fraud exposure during high-risk actions Your team’s time spent fighting delivery issues, bot abuse, and user complaints A Verify API can look similar across providers on the surface. […]
SMS API Guide for Your First Integration
If you are building an app, a backend service, or an internal tool, adding text messaging can feel deceptively simple. You make an HTTP request, a phone pings, you ship it. Then the messy bits begin. Messages split into multiple parts because of emojis. A sender name works in one country and fails in another. […]
Stop Paying For SMS That Never Reach Anyone with HLR And MNP Checks
If you send SMS at any kind of scale, there is a fair chance you are paying for messages that never reach a real person. Numbers change, SIMs get deactivated, and people switch networks. The database you rely on ages faster than you’d like. Wouldn’t it be great if you could stop paying for dead […]
Build an OTP Flow Your Customers Trust with SMS, WhatsApp, Viber, Email, and TOTP (& Smart Fallback)
If you care about secure logins or safe payments today, you can’t avoid two-factor authentication and one-time passcodes (OTPs). I see many teams still start with SMS for these codes, and that makes sense. It’s simple, and almost every phone can get it. As is the case with every free market though, there are alternatives. […]
Choosing Between SMS.to vs Twilio vs Telnyx for Your Messaging API
The messaging API you go with has a big impact on your company’s communications. It affects how much you pay, how many of your texts actually land, and which apps you can use to reach your customers. Worries about “Why did that code not arrive?” are unnerving for any business owner. I work with messaging […]
How Customers See You in Every SMS with 10DLC vs Short Code vs Toll-free
At first, your sender number feels like a small detail. Then, as your business grows and you send more texts, that number starts affecting who gets your message and how fast it travels. People even use it to judge your brand when that alert flashes on their phone. Most teams only pay closer attention when […]