Summer’s just one season out—and with it, a bucketload of fresh, new SMS marketing opportunities.
If you haven’t already, it’s time to get started building an SMS campaign for the summer. By starting early, you can make sure that you get the most out of your summer marketing.
We’ve come up with seven unique ways that you can add a bit of flavor to your summer SMS marketing strategy. Consider these ideas as you look to build your own campaign for this summer.
Let Customers Know About Your Hot Deals
Have any summer discounts going on? Make sure that your contacts know about it.
Consider having a countdown to summer or other engaging activity that regularly reminds your contacts of any summer deals you may have. This way, they’ll start to see the start of summer as being synonymous with your deals.
This can boost your brand’s top-of-mind awareness—and its bottom dollar.
For this reason, don’t waste any time in letting your customers know exactly what you’ve got in store.
Hold a Sizzling Giveaway
Everyone loves free stuff—and the chance to win it. With a sizzling-hot summer giveaway, you can start to win the attention and the favor of your contacts.
You can increase participation by making sure that you incorporate SMS personalization. By making people feel involved, you can start to mobilize your customer base for better marketing throughout the summer months.
Inform Customers of Limited-Availability Opportunities
Caribbean cruises, trips to the beach, tanning out in the warm weather—these are among the many things that we associate with summer.
And they’re things we typically don’t do other times of the year. If your business specializes in providing certain services only in the summer, make sure that your customers are aware of any exclusive opportunities you may offer.
By emphasizing their exclusivity, you can make your products and services more appealing to your contacts—and increase your sales.
Host an Event—and Invite People to It
People have more time in the summertime enough to go to any events that you may be hosting.
For this reason, plan a block party, cookout, or some other form of community activity in your local area. Then, be sure to text your contacts to invite them out.
Offer and Advertise New Products
If you’ve got anything new hitting your stores in the summer, be sure to let your customers know. By sending personalized SMS informing your contacts of new and upcoming opportunities, you can make them feel as if they stay in the loop. This builds a sense of trust and familiarity and keeps them coming back for more.
Have Regular Surveys and Polls
Looking for a way to keep your contacts engaged while receiving valuable feedback? Consider adding surveys and polls to your SMS marketing strategy. These will provide you with the information you need to craft a better campaign, as well as see where your business should head.
Offer Special Discounts to the First 100 Customers
Looking to quickly catch the attention of your contacts? Offer a special discount or offer to the first 100 people who reply to your text. You can be sure that you’ll get responses faster than you thought possible!