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When building a product or running a platform, messaging usually starts small. You send a

If you run marketing or CRM in Viber-heavy regions, you’ve seen both sides of the

Support teams are under pressure to do two things at once: You need to respond

If you run ecommerce or retail marketing, you already know the pattern. You work hard

If you are building an app, a backend service, or an internal tool, adding text

Ever looked at an SMS invoice and thought, “We only sent one text, so why