Paphos, Cyprus – Intergo Telecom, the company behind the communication platforms SMS.to, Telxi and ActiveCalls, has announced an integration between SMS.to and Optimove. Optimove users can now run both triggered and scheduled SMS campaigns through Intergo Telecom’s messaging infrastructure, directly from within the Optimove platform.
The integration uses Optimove’s OptiText framework. Clients configure SMS.to as their SMS provider by connecting their API credentials, and messages are then sent through the SMS.to SMS API. SMS.to appears in Optimove’s list of integrated SMS partners as an integration built and maintained by SMS.to.
What does the SMS.to and Optimove integration let marketers do?
Marketers can act on customer data at the moment it matters, without exporting lists or switching tools. Through the integration, brands can:
- Trigger SMS messages instantly based on user behaviour, lifecycle events or segmentation logic.
- Schedule campaigns in advance to line up with promotions, marketing calendars and time-sensitive events.
- Deliver messages globally over SMS.to’s smart routing, with delivery tracking on every message.
This closes the gap between customer insight and execution, so marketers can act on data without delays.
How do you connect SMS.to to Optimove?
The integration is designed for quick deployment:
- Configure SMS.to as your SMS vendor in Optimove’s OptiText channel.
- Connect securely using your SMS.to API token, Base URL and secret key.
- Launch campaigns once setup is complete, and monitor results directly within Optimove.
Optimove notes that SMS provider configuration is a technical step typically completed during onboarding, so speak to your Optimove contact and your SMS.to account manager when you are ready to connect.
Which use cases does the integration support?
- Lifecycle marketing: automated onboarding, retention and reactivation messages.
- Promotions and offers: scheduled campaigns aligned with marketing calendars.
- Transactional alerts: real-time one-time passwords (OTPs), confirmations and account notifications.
- Re-engagement campaigns: triggered outreach to inactive users based on their behaviour.
For ideas on turning these triggers into repeat purchases, see our guide to SMS marketing for ecommerce repeat customers. If you are weighing SMS against richer channels, read CPaaS explained for omnichannel messaging.
Executive statement
“Marketing platforms are only as powerful as their ability to execute in real time,” said Marios Italos, CEO of Intergo Telecom. “With Optimove, we’re enabling brands to move from insight to action instantly, whether that’s triggering a message at the perfect moment or scheduling campaigns at global scale.”
How SMS.to supports Optimove campaigns
Behind the integration is the same infrastructure that powers the SMS.to SMS gateway API. It scales from one message to millions for transactional and marketing traffic, uses smart routing with delivery receipts, and includes opt-in and opt-out tools that help you respect customer preferences. Processing is GDPR aligned, and a DPA is available on request.
About Intergo Telecom
Intergo Telecom is a licensed telecom and CPaaS operator based in Paphos, Cyprus, building messaging infrastructure since 2014. It offers communication services through platforms such as SMS.to, Telxi and ActiveCalls, enabling businesses to deliver messaging and voice communications worldwide through APIs, direct carrier connections and scalable infrastructure.
About Optimove
Optimove describes its product as a Positionless Marketing Platform: an AI decisioning engine that lets marketers run personalised campaigns independently and at scale.
FAQs
Do I need an SMS.to account to use the Optimove integration?
Yes. The integration connects Optimove’s OptiText channel to your SMS.to account using your SMS.to API credentials.
Can I send both triggered and scheduled SMS?
Yes. You can send event-based triggered messages and scheduled campaigns from within Optimove.
Where do I see campaign results?
You monitor campaign results directly within Optimove once the integration is live.
Ready to connect Optimove to SMS.to? Contact our sales team to set up your account and credentials.
