A roaring metropolis, Hong Kong is home to some of the most famous brands in the world. This sprawling city region boasts an incredibly urban population and what was once one of the healthiest economies in the world.
With a market dominated both by international brands and local bestsellers, Hong Kong is a businessman’s paradise.
But if you’re hoping to take the Hong Kong market by storm, you’re going to need a little help from a great marketing strategy. Fortunately, with bulk SMS marketing, you can start to take advantage of this thriving business market.
But what is the current state of SMS marketing in Hong Kong? Let’s take a look below.
Hong Kong: An Overview
Hong Kong has one of the strongest SMS marketing populations in the world. But what contributes to the population’s high engagement with this marketing form? Consider the three reasons below:
- Urban Population
As an urban metropolis, Hong Kong has one of the most cosmopolitan populations in the world. What’s more, it’s a major shopping hub located right next to mainland China—and it sees thousands of tourists across the border daily.
Because of its image as a shopping hub, Hong Kong has a population that’s well-versed with different marketing schemes. Always on the lookout for the right deals, the population proves highly receptive to SMS marketing.
- High Smartphone Penetration
But that’s not all. No SMS marketing campaign can be successful without a high cellphone usage rate. Fortunately, nearly everyone in Hong Kong has access to a cellphone, with over 80% of the population using smart phones.
This equates to nearly six million smartphone users. That’s right—in this one city alone, you can find up to six million people who can take part in your SMS marketing campaign.
With these numbers, it’s not difficult to imagine why SMS marketing is so effective in Hong Kong. And as the population continues to modernize, experts only predict that this number will continue to grow.
- Established Presence
But that’s not all that SMS marketing in Hong Kong has going for it. Additionally, SMS marketing has enjoyed a long-standing presence in the community. Unlike other countries where much of the population is just now getting equipped to handle SMS marketing, Hong Kong has been technology adept for a while.
Because of this, many SMS marketing companies already exist throughout the city. This speaks to both the popularity and the perceived utility of the practice. It also means that ou should start adding SMS to your digital marketing campaign in Hong Kong. By doing so, you can help stay afloat by using one of the most effective marketing techniques around.
The Bottom Line
One of the most modern urban centers in the world, Hong Kong proves to be one of the best markets for SMS marketing. With a large population of smartphone users, Hong Kong stays connected with digital marketing strategies.
By incorporating SMS marketing into your digital marketing campaign in Hong Kong, you can expect bigger and better returns.